Pediped and Make A Wish Foundation Auction

Stars Step Out to Join pediped® footwear in Raising Funds

for the Make-A-Wish Foundation^®

HENDERSON, Nev. (October 7, 2009) — More than 50 well-known entertainers and athletes will participate in Stars for a Wish, an online auction of autographed pediped® baby shoes to benefit the Make-A-Wish Foundation. The auction will run Oct. 25-Nov. 1 on Charity Buzz.

Celebrities who signed pediped® baby shoes for the auction include:

MOVIES Jessica Alba, Halle Berry, Pierce Brosnan, Andy Garcia, Molly Ringwald, Rachel Weisz

TELEVISION Tim Allen, Courtney Cox Arquette, Marcia Cross, Jennie Garth, Whoopi Goldberg, Elisabeth Hasselbeck, Heidi Klum, Charlie Sheen, Jon Stewart

MUSIC Clay Aiken, Kenny Chesney, Faith Hill, Sugarland

SPORTS Jerome Bettis, Anna Kournikova, Shaquille O’Neal, Mark Teixeira, J.D. Drew, David Ortiz

Bidding will start at $250 for the signed shoes. Recipients will receive the shoes attractively displayed in a cherry-finished shadow box or clear acrylic box complete with an engraved plaque.

The Stars for a Wish fundraiser has a minimum goal of $25,000, which will help grant the wishes of children with life-threatening medical conditions. One-hundred percent of the funds raised through the auction will benefit the Make-A-Wish Foundation.

“We were overwhelmed by the willingness of so many celebrities, many of them already familiar with our brand, to generously help us support this cause,” said Angela Edgeworth, President and Co-Founder of pediped® footwear. “Now it’s all up to the public to bid high for these shoes so they not only receive a beautifully presented keepsake from their favorite celebrity, but more importantly, so they will be helping children facing life-threatening medical conditions.”

To learn more about the Stars for a Wish fundraiser and to view a complete list of participating celebrities, visit www.pediped.com/stars

About Pediped®

Pediped® footwear was launched in 2004 by Angela and Brian Edgeworth in their quest for the perfect soft-soled shoe for their first daughter. Exceptional quality, unsurpassed comfort and distinctive styling have made the award winning company one of the fastest-growing children's footwear brands in the United States. Pediped® footwear is sold in over 2500 stores in the United States and 40 countries worldwide with an offering of more than 120 designs for boys and girls between their two lines, Originals and Flex. Originals (soft-soled shoes for newborns to age 2+) and Flex (rubber-soled shoes for children 1-6 years) are available in EU sizes from 20 to 29. For more information, visit www.pediped.com or call 1-702-567-0311.

About the Make-A-Wish Foundation

The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is now the largest wish-granting charity in the world, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 180,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation, visit wish.org and discover how you can share the power of a wish^®